This area was urbanized the latter half of the 1970s, quite recent compared to other civic centers north of Han-gang (Han River).
Apgujeong-dong is adjacent to the Hang-gang at its north end, Samseong-dong at its east end, Yangjae-dong at its south end and Banpo at its west end. It is generally recognized as a booming business district-cum-glittering nightlife district with skyscrapers, the Korea World Trade Center, high-class shopping centers, refined recreation facilities, Western-styled restaurants, bars and deluxe hotels.
Since the 1980s the ever-increasing up-market fashion shops have formed a so-called ¡®Rodeo Drive¡¯ leading from Apgujeong station to the Cheongdam-dong vicinity. Boutiques of renowned designers and businesses both local and foreign line the street, forming a delightful shopping street that¡¯s splendor surpasses Myeong-dong. In 1996, this several kilometer-long street was proclaimed ¡®Fashion Street¡¯ by the District Office.
The Gangnam area is developing in line with the older downtown area of City Hall in the Gangbuk area, north of the Han-gang. Foreign business persons involved in the dramatic economic success of Korea should keep their eyes on this new downtown area, especially the neighborhood of Tehaeranno Boulevard from Gangnam station to the Samseong station on Subway Line no.2. There is great opportunity both for business and recreation in this newborn centric district.