Tiffany & Co. (Hyundai Apgujeong Dept.)
|
Tiffany & Co. is an internationally renowned retailer, designer, manufacturer and distributor. The Company sells an extensive selection of fine jewelry (78% of fiscal 2000 sales), timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories.
The Company's three channels of distribution are: U.S. Retail, representing 50% of fiscal 2000 sales, includes retail sales in Company-operated stores in the U.S.; International Retail, representing 41% of fiscal 2000 sales, primarily includes retail sales through Company-operated stores and boutiques as well as a limited amount of corporate sales and wholesale sales to independent retailers and distributors in the Asia-Pacific region, Europe, Canada, the Middle East and Latin America; and Direct Marketing, representing 9% of fiscal 2000 sales, includes corporate (business-to-business), catalogue and Internet sales.
Tiffany's key growth strategies are fourfold: to expand its channels of distribution in important markets around the world; to complement its existing product offerings with an active product development program; through its marketing programs, to enhance customer awareness of the product designs, quality and value that Tiffany offers and to provide levels of customer service that ensure a superior shopping experience. By consistently pursuing these strategies, Tiffany has strengthened its competitive position among international retailers. The Company's mission is to be the world's most respected jewelry retailer.
|
|
|
|
