Christian Dior (Galleria Dept.)
|
For his first collection in 1947, Dior created the extremely popular "New Look", which featured rounded shoulders, a cinched waist and a very full skirt. He created an opulent clothing style which contrasted with the severe living conditions of post-war France. After the war, he helped to re-establish Paris as the capital of world-fashion.
Dior became the last great dictator of style in the 1950s. Each collection throughout this period had a theme - classic suits, ballerina-length skirts, the H-line in 1954, and A- and Y-lines in 1955.
Together with his partner Jaques Rouet, Dior was the pioneer for license agreements in the fashion business. Already in 1948, he decided to arrange the licensed production of furs, socks, ties, perfumes, and clothing in regionally seperate production centers. Thus spreading the brand name quickly around the globe.
In 1953, he hired Yves Saint Laurent as an assistant. After Dior's sudden death in October 1957 in Italy, Saint Laurent became head designer and introduced the trapeze dress in his first collection for the house. When Saint Laurent was called for military duty in 1960, Marc Bohan took over, remaining until Gianfranco Ferr?became designer in 1989. Ferr?is to be replaced by the end of 1996.
After much talk about possible successors of Ferr? it has been confirmed in October 1996, that John Galliano will take his place as chief designer for Dior. Galliano, known as the current enfant terrible of the fashion business was responsible for Givenchy for two seasons before switching to Dior.
It is believed that Dior's parent-company LVMH wants rejuvenate Dior's appearence, hoping it will create an equally astonishing run on Dior products like Tom Ford created for Gucci. Indeed, Galliano's appraoch to fashion resembles Dior's intention when he started in 1947. In contrast to Chanel for example, Dior established a romantic and very feminine look, which emphasised luxury rather than comfort.
Galliano, as Dior's successor, creates an equally feminine style, blending today's freedom of expression with the reminiscence of past opulence.
|
|
|
|
