Shu Uemura (Shinsaege Dept.)
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As all beauty mavens know, internationally renowned make-up artist Shu Uemura is the best kept secret in the beauty industry.
Attracting world wide attention for his keen sensitivity and imaginative approaches to beauty, he is the first make-up artist to produce a comprehensive product line that originated with skin care and evolved into a complete line of cosmetics, brushes, perfume, body care and cosmetic accessories.
In 1964, Shu Uemura founded Japan's first Hollywood style make-up studio in Tokyo. While offering a comprehensive curriculum in make-up techniques, he also created a full line of cosmetics designed to satisfy the desires of women in search of beauty.
Shu Uemura's products can be found in major cities around the world. He creates his products not only to reflect his professional acumen, but to also reflect his sensitivity and esthetic artistry.
Shu Uemura Cosmetics has now attained international status and is highly visible in the world's greatest fashion meccas, most notably Paris, New York and London.
Similar to a painter creating his own palette, Shu Uemura creates his cosmetics. About the products in his boutiques, he comments, "as women come to appreciate the real significance of my various cosmetics and make-up tools, they can explore different ways to express themselves."
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