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Dongdaemun, Seoul's Fashion Mecca
If you want to find an unique cloth design, then you should go to Dongdaemun. With Namdaemun market, Dongdaemun market is one of the most popular shopping districts in Seoul. Due to the opening of new shopping centers, such as Migliore, Doosan Tower, Freya Town and Nuzzon, Dongdaemun is growing as a major shopping area next to the Namdaemun market.
However, women's wear in Dongdaemun is more popular than that of Namdaemun. Shopping centers in Dongdaemun hold colorful daily events to attract young customers. Also, number of new brands in Dongdaemun shops are actually created by young designers.
Beside clothing, there are cheap sports related products, bargained bookstores, and stainless plate markets, which makes Dongdaenmun the leading market place in Korea. Recently, the modernized market has been divided into two different sectors: the wholesale market includes Team 204, Designer Club, Nuzzon, APM, and Uno Core; in the retail sector, there are newly opened Migliore, Freya Town, and Doosan Tower. Also, the new marketing strategy aiming for teenagers has attracted tens of thousands of people even late at night. Through the internet, Dongdaemun has been advertised throughout Asia, and has attracted lots of foreign buyers.
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